Online shopping: Better expectations

Online shopping has become the preferred mode of shopping for most urban folk today. People prefer to shop at various e-sites owing to the convenience and range of products these offer. Most e-tailers like Amazon and Flipkart, who are top of the game, deliver on their promises and provide prompt and efficient service.

But what about the lesser known players? They advertise products and service aggressively, but leave a large gap as far as delivery and quality are concerned.

One of the main benefits of online shopping is the sense of eagerness, of expectation of receiving the product within a reasonable time. If the time stretches to an inordinate long period, the sense of eagerness is replaced slowly by frustration and disgust. Shoppers tend to lose patience and curse the site for not meeting their expectations.

Online shopping sites must keep this in mind while promising the earth to shoppers. On-time prompt delivery is a MUST, and not an optional benefit they offer. Yes, they often have to source items from different places in the country, but then they should clearly mention that the time for delivery would be longer for these items. And often the advertise products that are not available on ordering. In that case, too, they should inform shoppers clearly that this is the case.

The last thing online shoppers like to do is to wait indefinitely for an ordered product. Online shopping sites must remember that a major driver of their sales is customer goodwill. If that is lost, all is lost for them.

Comments

Enough! No more rape!

The recent horrifying, stomach-churning incident in Kolkata is not a one-time aberration. It keeps occuring in our country. And we women are also responsible for this stinking rot in society. Ask yourself these uncomfortable questions. How many of you protest when a girl wearing "revealing clothes" is cat-called? Did you show your support for our wrestlers protesting against a habitual offender? Did your blood boil when you saw pictures of our sisters in Manipur paraded naked? When rapists are released from prison or routinely escape punishment, do you raise your voice? How many of you have tolerated violence or even casual sexism in your own home? Do you turn the other way when transgenders are leered at? Do you grin and bear it when the men in your family crack obscene jokes? Do Kathua and Hathras ring a bell? And lastly, how many of you thronged cinema halls to make misogynistic horrors like Animal and Kabir Singh blockbusters? I have asked myself and am distinctly feeli...

All We Imagine as Light- Lyricism on Celluloid

When an Indian film makes it the prestigious Cannes film festival, the world sits up and takes notice! And the lovely ladies swinging on the stage is a recent memory that brings a sense of pride. I had the good fortune to catch this film on screen recently. A review of such work is unnecessary, but still am bursting to say a few words. Right from the scintillating background score, to the events that unfold like pages fluttering in an open book, to the effortless performances, it's a masterpiece all right! The first half romances Mumbai- in the rains, at night, in the bazaars, in dingy rooms, in the local trains. Image source: Wikipedia The second half shows what light truly is, brilliant sunshine, crashing waves and salty air in a small coastal village in Maharashtra. You can feel the taste of salt, the breeze in your hair and the touch of sand under your feet, the cinematography is so real. Payal Kapadia masters the art of holding back, of showing beauty in the mundane. The hosp...

Of Chinars, Snow-Capped Mountains, and Kahwah - Srinagar

Kashmir - Heaven on Earth , was on my travel destination list from God knows when. Maybe from the time I watched " Kitni khubsurat yeh tasveer hai " from the Hindi film Bemisal? Or maybe those picture-perfect images they showed of the Dal Lake, shikaras, the impossibly green valleys surrounded with white peaks on Doordarshan? Or was it earlier, since the time I watched Shammi Kapoor serenading Sharmila Thakur with " Yeh chand sa roshan chehera " on a shikara, from the film Kashmir Ki Kali? And who can forget " Yeh haseen vaadiya, yeh khula asmaan " from Roja - the first mainstream film to address the elephant in the room - that of growing terrorism in this beautiful paradise? To me, Kashmir symbolized the ultimate natural heaven, that elusive chimera that remained out of reach for ordinary people like us for more than thirty years. And when something is unreachable, it becomes irresistible. So, for my silver jubilee anniversary, it was obvious that I wan...

My Page

Search This Blog